WhatsApp1st step involves defining Your Audience in this case finance, investments, financial consultancy and corporate governance
I will begin by identifying their needs, challenges, and preferences so as to tailor content that resonates with them.
2nd step involves Crafting Engaging Headlines- To capture your audience’s attention. Mostly by using keywords that highlight the value of the content.
3rd step involves Sharing Valuable Insights – by providing tips, industry trends, and best practices with the goal of educating and informing your network, positioning yourself as an authority in your field.
4th step involves Visual Content Matters – Incorporate visually appealing elements such as images, infographics, and videos to make your posts stand out
5th step involves Storytelling – Tell compelling stories that resonate with your audience i.e your business journey, success stories, and personal experiences to create an emotional connection and help humanize your brand.
6th step involves Using Hashtags to Strategically – To categorize your content and make it discoverable
Linkedin content management is a Continuous process and not just a one time act. Inorder to drive efficiency, effectiveness and overall quality you will need to post consistently, Respond to comments promptly to foster discussions and build relationships with your followers. Identify what works and what doesn’t. Refine your strategy based on the data.